Supreme Has the Most Powerful Logo in the World

In news that will be unsurprising to most, Supreme's logo has been voted the most powerful in the world. In a new data report by Lyst, Supreme came top of a list of 10, followed by Champion, FILA and Fendi. Champion's inclusion will be more of a surprise, with Lyst noting that it was a series of collabs with BEAMS, Timberland, Beauty & Youth and END that pushed it into second spot. Elsewhere in the report, the most wanted items list was topped by Gucci's Logo belt, closely followed up by Off-Whi...